Up2 won't start - only blue light

I've recently got two up2 boards that I ordered, and one of them doesn't seem to be working at all.

Specs:
- Intel® Pentium™ N4200
- 128 GB eMMC
- 8GB ( dual channel) LPDDR4

I've attached two videos for illustration - one with working with the exact same cables, power supply, monitor etc..
while the other one doesn't do anything (except the blue light..). They both are exactly the same model, one had an extra ssd, but that's hardly make a different - it wouldn't start up with an extra ssd either.

https://drive.google.com/file/d/0B9iqTFz7IhogNGoxSmtDYmRrT0E/view

https://drive.google.com/file/d/0B9iqTFz7IhogUW9hSlltamxWb00/view

Thanks.

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